There are three terms commonly used in Indonesia to mention advertising, namely: billboards, advertisements, and ads. Reklame comes from the Dutch language that is spelled as reclame word is also derived from the French language reclamare. Advertence comes from the dutch language advertentie which also refers to the English language advertising. While ads commonly used in the Malay language derived from the Arabic i'lan or i'lanun literally means information.
So, let's we see what the definition of advertisement from the opinions of many experts..
1. According to Kotler (1999):
Advertising is any form of presentation and promotion of non-personal ideas, goods or services paid by a particular sponsor.
2. According to Wells (1992): Advertising is a non-personal communications that are paid by sponsors who use mass media to persuade and influence the audience.
3. According to Rhenald Kasali (1992): Ads are defined as messages that offer a product intended for the community through a medium. Unlike regular announcements, advertising is more persuading people to buy.
4. According to PPPI (Persatuan Perusahaan Periklanan Indonesia): Advertising is any form of message about a product delivered through a media, funded by an initiator and intended for some or all of society.
5. According to Dunn & Barban (1996): Advertising is a non-personal communication through a variety of media paid by companies, non-profit organizations and individuals using advertising messages that are expected to inform or persuade certain people who read the message. Many definitions are given for the word 'advertising', but one of the simplest in the hope that we should not argue about it.
In generally, advertising (Advertising) is a form of communication with the aim of inviting people who see, read or hear it to do something. Promotions generally include the name of the product or service and how the products and services can provide benefits to the buyer in order to invite potential buyers who have the potential to purchase or consume a particular products.
2. According to Wells (1992): Advertising is a non-personal communications that are paid by sponsors who use mass media to persuade and influence the audience.
3. According to Rhenald Kasali (1992): Ads are defined as messages that offer a product intended for the community through a medium. Unlike regular announcements, advertising is more persuading people to buy.
4. According to PPPI (Persatuan Perusahaan Periklanan Indonesia): Advertising is any form of message about a product delivered through a media, funded by an initiator and intended for some or all of society.
5. According to Dunn & Barban (1996): Advertising is a non-personal communication through a variety of media paid by companies, non-profit organizations and individuals using advertising messages that are expected to inform or persuade certain people who read the message. Many definitions are given for the word 'advertising', but one of the simplest in the hope that we should not argue about it.
In generally, advertising (Advertising) is a form of communication with the aim of inviting people who see, read or hear it to do something. Promotions generally include the name of the product or service and how the products and services can provide benefits to the buyer in order to invite potential buyers who have the potential to purchase or consume a particular products.
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