ALL ABOUT PUBLIC SPEAKING (THE ETHICS, HOW TO IMPROVE, HOW TO MAKE A GOOD SPEECH)

WHAT IS PUBLIC SPEAKING ?

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Here’s  Why We Need Public Speaking In Our Life

1. Increase in self confidence

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Public speaking will help you increase your self confidence dramatically. We live in a materialistic society and you can’t avoid that. A lot of our self worth and self esteem is gained by our perceptions of what we think other people think about us.

By doing public speaking you are increasing your skill at communicating with others, making you more confident around people automatically, and it also increases your skill at perceiving people’s reactions to your message.

2. Makes you more comfortable around other people

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Public speaking is important because it increases your skills at speaking (an activity we do every single day) and thus even when you are with one other person, as opposed to a group, you are less likely to be awkward and more likely to be comfortable and confident.

3. One of the best ways to generate sales (or get a better job)

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If you own a business or do some form of work on the side public speaking is one of the best ways to generate sales. Understanding how to effectively get your message (and the emotions tied to that message) across to another person can help you generate more sales for your company.

4. One of the most effective ways to get your message across

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Public speaking still remains as one of the most effective ways to get your message across to a large audience.

5. At some point in your life you will need to do it

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Almost every single person will need to speak in public at some point in their lives. Every public speaking opportunity is an opportunity to grow your leadership, your influence and your career.

By becoming a confident and capable public speaker you instantly put yourself above many other people who refuse to stand up and speak.

You might need to work in sales and speak to groups of people to sell product, you might need to give a presentation at a business meeting, you might have to give a speech at your daughter’s wedding. No matter who you are it is almost 100% certain you will need to give a speech at some point in your life.

6. It will allow you to make a difference in your life, business, community, career

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As we said above, every speaking opportunity is an opportunity to grow in leadership and influence. Having the opportunity to influence people’s thoughts (remember they’re taking time out of their busy head to listen to your thoughts on the world) put you in a position to create real positive change in people’s lives.

7. Skills learned can boost performance in other areas of life

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Public speaking will improve you communication skills, your leadership skills, your confidence and your ability to read and understand people, sometimes people need to go through a Corporate Communication Training in order to achieve this level of confidence. There are multiple other skills you will learn when public speaking that can actually boost your performance and fulfilment in other areas of your life.

8. Public speaking allows you to demonstrate your knowledge

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90% of people will avoid getting up in front of people to give a speech. By standing up and speaking to a crowd you are positioning yourself as an expert in your field and you have a great opportunity to share your knowledge.

9. Public speaking allows you to improve upon your knowledge

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One of the best ways to learn is to teach, and public speaking is exactly that…an opportunity to teach. Public speaking is important because it helps you to improve your knowledge. The preparation that goes into a speech and the fact that you have to work out how to communicate to others effectively makes you understand your content that much better.

10. Public speaking differentiates you in the workforce

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As I said before, probably 90% of people will avoid speaking up in a given situation…and probably even more people avoid public speaking. By having the confidence and ability to speak in public you can differentiate yourself in the workforce. This could put you in line for the next promotion or keep your head off the chopping block when the next redundancy rolls around.

 

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THE ETHICS IN PUBLIC SPEAKING

1. Show Respect for Your Audience

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Everyone loves to be respected, and your audience loves it too. It definitely does not show respect to talk down to them or any particular person in the audience irrespective of their gender, religion, ethnicity, race, educational, or social status. If getting your points across requires using practical examples, avoid using examples that will belittle or offend them.

2. Respect Your Audience’s Time

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Show respect for your their time by keeping to the allotted time for your speech. A good way to do this effectively is good preparation. If you prepare well in advance, it will keep you from running overtime.

Spending a few minutes more than necessary may make your audience uneasy and lose interest in your speech. That may defeat the very purpose of the speech. It may make all the hard work you've put into the delivery from the beginning a waste. So be careful!

3. Prepare Your Speech

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Good preparation is an ethic in public speaking you dare not overlook. Remember that in listening to you, your audience has invested time, effort, and, in some cases, money they could have used for something else. In return, they expect something in return! It wouldn’t be fair and ethical for you to repay such investments with a wishy-washy presentation!

Prepare well in advance. Do research on the subject and gather all necessary facts and references. Then rehearse your speech. Practice until you gain mastery of your speech.

4. Be Honest and Don’t Mislead Your Audience

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How would you feel if you listened to a speech, and you enjoyed it, but you later discovered that the facts presented in the speech were distorted to suit the speaker’s selfish motives?  I bet you'd feel bad and greatly disappointed.

Ethics in public speaking demand that you are honest and accurate in the information you are presenting to your audience. Do not intentionally mislead them. Do not distort the facts to suit your aim. If you are not sure about a piece of information, fact, or statistics, don’t use it! Nothing can hurt a speaker’s credibility more than inaccurate, distorted information.

6. Ensure Your Objective Is Ethical

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If the objective of your speech is to motivate people to get involved in harmful, illegal, or unethical activities, then you are not observing the ethics in public speaking. It is as simple as that!

For example, how do you perceive a very good public speaker who promotes terrorism or the use of hard drugs? Ethical? I doubt it.

As a further example, Adolf Hitler is considered a great public speaker. But his speech started one of the greatest atrocities known in human history.

7. Be Yourself

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Everybody is unique. Even identical twins are different in some ways. While it is a good idea to learn from others, especially those we consider as role models, don’t try to be someone you are not!

Be natural in your delivery. When you try to be someone you are not, your audience will notice and you will only look and sound fake to them. This will harm your credibility and water down the effectiveness of your delivery.

Simply be yourself!

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HOW TO IMPROVE YOUR PUBLIC SPEAKING ?

 

1. Nervousness Is Normal. Practice and Prepare!

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All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice—a lot. Videotape yourself, or get a friend to critique your performance.

2. Know Your Audience. Your Speech Is About Them, Not You.

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Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

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Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

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Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

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Be yourself, don’t become a talking head—in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

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Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

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Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

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HOW TO WRITE A GOOD SPEECH FOR PUBLIC SPEAKING?

7 Steps for Writing a Speech

The steps for writing a speech for public speaking are for similar to the steps for writing a presentation in general. However, at each stage of the writing process you need to keep your audience in mind.

1. Research Your Audience

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Whenever you do any type of writing you need to consider who you are trying to reach with your writing. Speech writing is no different. In general, the more you know about your target audience the more effective your writing will be in reaching them.

Once you've defined your audience, you can gear your speech towards them. To do this, ask yourself questions like:

• What does this audience need?
• What problem can I solve for them?
• Is there anything else I need to consider about my listeners?

2. Select a Topic

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For selecting a good topic, consider these 3 :

• Create a list of the strengths of my business.
• Compare the list of business strengths to the problems I observed with the other members' websites in the previous step.
• Focus my presentation on the areas where my business strengths meet weaknesses (needs) of other members.

Avoid the temptation of trying to cover too much information. Most people are so overwhelmed by the sheer amount of new data they receive each day that they can't keep up with it all. Your listeners are more likely to remember your public speaking speech if it's tightly focused on one or two points.

3. Research Your Topic

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In the example we've been going over, you probably don't need to do a lot of research. And you've already narrowed your topic down. But some public speaking situations may require that that you cover a topic that you are less familiar with.

4. Write Your Speech

Once you've completed the steps above, you're ready to write your speech. Here are some basic speech writing tips:

• Begin with an outline. To create a speech your audience will remember, you've got to be organized. An outline is one of the best ways to organize your thoughts.
• Use a conversational tone. Write your speech the way you would normally talk. Work in some small talk or humor, if appropriate.
• Use the speaker notes. Typically, speaker notes are not seen by the audience. So, this is a good place to put reminders to yourself.
• Be specific. It's better to give examples or statistics to support a point than it is to make a vague statement.
• Use short sentences. It's likely you're not going to give your speech word for word anyway. Shorter sentences will be easier to remember.

5. Select a Presentation Tool

For most presentations, you'll want to use a professional presentation tool such as PowerPoint, Google Slides, or a similar package. A presentation tool allows you to add visual interest to your public speaking speech. Many of them allow you to add video or audio to further engage your audience.

6. Select a Template and Finish

A presentation template controls the look and feel of your presentation. A good template design can make the difference between a memorable public speech with eye-catching graphics and a dull, forgettable talk.

7. How to Make a Public Speech

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Now that you've completed all of the steps above, you're ready to give your speech. Before you give your speech publicly, though, there are a few things you should remember:

• Don't read your speech. If you can, memorize your speech. If you can't, it's okay to use note cards or even your outline--but don't read those either. Just refer to them if you get stuck.
• Practice. Not only will practice help you get more comfortable with your speech, it'll will also help you determine how your speech fits into the time slot you've been allotted.
• Do use visual aids. Of course, your presentation template adds a visual element to your public speech, but if other visual aids work with your presentation they can be helpful as well.
• Dress comfortably, but professionally. The key is to fit in. If you're not sure how others at your meeting will be dressed, contact the organizer and ask.
• Speak and stand naturally. It's normal to be a little nervous, but try to act as naturally as you can. Even if you make a mistake, keep going. Your audience probably won't even notice.
• Be enthusiastic. Excitement is contagious. If you're excited about your topic, your audience will likely be excited too.